Reporting the way you want, when you want. Goodbye to the monthly review.
What an SMB leader expects from reporting is the decisions made and their impact on results, not impressions served. At mediagentic, that reporting is produced continuously and available whenever you want.
The monthly review is an agency habit. It packs into thirty slides what the client would have wanted to know on the day, and it costs hours that end up on the invoice. Yet platforms produce figures continuously, so waiting until the end of the month to share them is an organizational choice.
Reading those figures still requires knowing what they are worth. Performance Max channel-level reporting (Search, Search Partners, Gmail, YouTube, Display, Discover, Maps) has only been available in the Google Ads API since v23 in January 2026, with data going back to June 2025 only, and the asset group breakdown remains API-only. AI Max adds a search_term_match_source segment that separates your keywords from keywordless matching, but final URL expansion complicates any analysis based on the landing page. On Meta, the ROAS reported by the platform over-credits the last click and underestimates the effect on branded search, and the figure that best answers "is it working?" remains MER, total revenue divided by total marketing spend.
A report that is useful to an SMB leader therefore does not list impressions. It says what the agents did this week (bids adjusted, budgets reallocated, anomalies flagged), what I decided and why, where MER stands and what I am stopping. At mediagentic, this decision log is produced continuously, available whenever you want and at the level of detail you choose, and it is included in the fee.
Agencies do not always do this exercise for themselves: according to a figure cited by eMarketer in February 2026, 46.4% of them do not yet measure the ROI of their AI investments, while 34% report full-scale deployment.